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Libri antichi e moderni

Mike Koedinger

Joe La Pompe, 100 Visual Ideas, 1000 Great Ads

, Gestalten, 2012,

39,90 €

Erik Tonen Books

(Antwerpen, Belgio)

Parla con il Libraio

Metodi di Pagamento

Dettagli

Autore
Mike Koedinger
Editori
, Gestalten, 2012
Soggetto
Moderne kunst, Modern art, Modern art, Modern art

Descrizione

Hardcover, 23 x 30 cm, 224 pages, full color, English, Fine copy. Including an index. ISBN 9783899554625. In 100 Visual Ideas, 1000 Great Ads, the French blogger and undercover advertising expert Joe La Pompe exposes the not-so-secret visual recipes behind successful ads. La Pompe extracts the 100 most popular visual ideas and recurring subjects from the world of advertising. He then presents the ten best campaigns from around the world that are based on each of these themes, yet have implemented them in a variety of different ways. By illustrating correlations and inspirations, this book offers advertising agencies and designers informed, entertaining, and often revealing insights into the world of commercial seduction.
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